Introducing Our Dream Formula For Your Best Sleep
Combining our founder Kathrin's background in textile and design, with innovation and a genuine desire for the most comfortable night’s sleep (ever!), the It-fits range of uniquely soft, breathable jersey bed sheets looks as good as it feels.
Our ‘Dream Formula’ comprises of three key ingredients- Australian cotton, jersey knit and Swiss engineered design. Together they create the most comfy, stretchy (and snuggle-worthy) sheets that are a perfect fit for your mattress and ensure rejuvenating sleep.
Not only are they a pleasure to sleep on, but they make the whole bed-making drama a breeze.
No popping corners, no wrinkles, no ironing, no worries.
Here's the difference
It’s knitted
It-fits sheets are made from knitted cotton jersey fabric – a perfect blend of lightweight 100% Australian cotton with the stretchiness and easy-care features of jersey.No wonder It-fits sheets are so soft and comfortable – they’re made from exactly the same fabric as your favourite t-shirt.
It feels fabulous!
Knitted jersey feels delightfully soft, smooth and supremely comfortable on your skin – it’s as if your sheets are hugging you!
Sleep better
Jersey fabric supports the changes in core body temperature that are essential to high quality sleep. Jersey’s knitted construction allows the air to move easily through the fabric, making it highly breathable. Cotton jersey keeps you warm in winter and cool in summer, unlike high-thread-count woven cotton with a much denser structure.
It’s 100% Australian cotton. Simply the best
We’re committed to using pure 100% Australian cotton, famous around the world for its high quality. Cotton Australia says cotton is a non-allergenic natural fibre that doesn’t irritate sensitive skin. And unlike synthetic fibres, it’s a natural product that contains no chemicals. Its softness makes it a preferred fabric for underwear and other garments worn close to the skin.
Setting the bar high
We select only the highest-quality knitted cotton/jersey fabric that has met the strict criteria of the OEKO-TEX® Standard 100, an independent, globally-recognised testing and certification system for textile raw materials and intermediate and end products at all stages of production. No harmful chemicals. Naturally wrinkle-free. Safe, soft and gentle on your skin, for comfortable, worry-free sleep.
Ethical and accountable sourcing
As part of our own Corporate Social Responsibility (CSR), we are passionate about making sure we
are selecting our manufacturers and supply chains in the most ethical and responsible way possible. We have appointed a BCSI-audited factory to produce our beautiful cotton jersey sheets.
The BSCI (Business Social Compliance Initiative) is one of the fundamental protocols for social
audits chosen by companies worldwide which verifies the compliance of our supplier’s facilities with all requirements of the BSCI Code of Conduct, including:
• Working hours and fair compensation
• Occupational health and safety
• Child labour and protections for younger workers
• Forced/bonded labour and precarious employment
• Freedom of association and collective bargaining
• Ethical business behaviour
• Discrimination
• Environmental protection
